Pandora
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Pandora |
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| Industry | Music streaming; digital advertising |
| Country | United States |
| Founded | 2000 |
| Headquarters | Oakland, California, United States |
| Parent company | |
| Status | Active |
| Verification |
Verified |
Overview
Pandora is a U.S.-based music streaming and internet radio platform operating primarily through an ad-supported model, with optional paid subscriptions. In 2025, media reporting and advocacy monitoring documented Pandora carrying paid recruitment advertisements for U.S. Immigration and Customs Enforcement (ICE) as part of a broader Department of Homeland Security (DHS) digital recruitment campaign targeting streaming audiences.[1]
Boycott
Pandora is listed for boycott due to its role in distributing ICE recruitment advertisements and the resulting public backlash. Reporting in 2025 identified Pandora among the audio-streaming platforms running ICE recruitment ads, prompting criticism from users and immigrant-rights organizations and calls for boycotts and account cancellations.[2]
Additional media coverage described DHS and ICE spending millions of dollars on digital and audio advertising campaigns across streaming platforms, including Pandora, to recruit new agents and staff.[3]
Pandora confirmed that the ads were paid government recruitment placements served through its advertising infrastructure and permitted under platform advertising policies. Advocacy groups nonetheless argue that hosting ICE recruitment advertising constitutes material support for immigration enforcement agencies associated with detention, deportation, and human rights abuses, and therefore warrants boycott inclusion.[1]
Background
ICE relies on large-scale public recruitment campaigns to maintain enforcement and investigative capacity. In recent years, these campaigns have increasingly targeted commercial streaming platforms to reach younger demographics. ICE List documents platforms that host or distribute ICE recruitment advertising when such activity is publicly documented and linked to organized boycott calls.[1]