Hulu
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Hulu |
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| Industry | Streaming media; digital advertising |
| Country | United States |
| Founded | 2007 |
| Headquarters | Santa Monica, California, United States |
| Parent company | |
| Status | Active |
| Verification |
Verified |
Overview
Hulu is a U.S.-based subscription streaming service owned by Disney Streaming, offering both ad-supported and ad-free tiers. In 2025, media reporting and advocacy monitoring identified Hulu as one of several major streaming platforms carrying paid recruitment advertisements for U.S. Immigration and Customs Enforcement (ICE) as part of a broader Department of Homeland Security (DHS) digital recruitment effort targeting streaming audiences. [1]
Boycott
Hulu is listed for boycott due to its role in distributing ICE recruitment advertisements on its ad-supported streaming service and the resulting public backlash. Reporting in 2025 documented ICE recruitment video ads appearing before and during Hulu programming, leading to criticism from viewers and immigrant-rights organizations and calls for subscription cancellations and advertiser pressure. [2]
Additional coverage described DHS allocating millions of dollars to digital video advertising across commercial streaming services, with Hulu identified as one of the key platforms used due to its large ad-supported user base and demographic targeting capabilities. [3]
Hulu confirmed that the ads were paid government recruitment placements served through its advertising infrastructure and permitted under existing advertising policies. Advocacy groups argue that hosting ICE recruitment advertising constitutes material support for immigration enforcement agencies linked to detention, deportation, and civil-rights violations, and therefore warrants inclusion in organized boycott campaigns. [1]
Background
ICE increasingly relies on commercial streaming platforms for recruitment advertising in order to reach younger and cord-cutting audiences. These campaigns directly support staffing and operational capacity for immigration enforcement agencies. ICE List documents platforms that host or distribute ICE recruitment advertising when such activity is publicly documented and associated with organized boycott calls. [1]